Our Team, your besties
Shay Clayberg
Owner & Project Manager
Shay is passionate about supporting birth workers and helping their businesses thrive. With firsthand experience in the birth world, Shay deeply understands the emotional, physical, and logistical demands of the work. She combines that insight with a strong background in organization and communication to take care of the behind-the-scenes details, so birth workers can focus on serving their clients. From managing client communications to coordinating schedules and streamlining workflows, Shay brings structure and reliability to every aspect of business support. Her goal is to lighten your workload, simplify your processes, and provide trusted, informed support—so you can grow your business with confidence and stay grounded in your calling to serve families with care and compassion.
Bailey focht
Co-Founder, Design & Marketing, Business Growth Coaching
Bailey brings her birth business expertise from her own business, and crafts solutions that resonate with other birth workers. With a deep passion for advocacy, education, and support in the birth community, she uses her unique experiences to design and market services that meet the needs of other birth professionals. Her goal is to help them create an empowered, educational, and supportive environment to ensure their clients have a positive experience. Bailey’s work reflects her commitment to helping birth workers thrive in their businesses while ensuring families feel supported through every step.
Leslie CastleBerry
Lead Web Designer
Leslie is a birth and marketing nerd who’s passionate about supporting soul-led birth workers and families alike. As a certified doula, photographer, and childbirth educator, she deeply understands the emotional and energetic demands of this work—and the kind of aligned strategy it takes to thrive in it. Leslie specializes in website design that doesn’t just look good, but feels like you and works for you. Her approach blends storytelling and strategy to create sites that are beautiful, intuitive, and deeply authentic. A single mom of two kids and two cats, Leslie brings both grounded realness and big-picture vision to every project she touches.
Chelsie Mehok
Social Media Manager | Graphic Designer
Chelsie is a social media manager with a big heart for all things birth and advocacy—and as a mom of five, she knows a thing or two about juggling a lot! She helps birth workers bring their socials to life with strategy that feels authentic, engaging, and true to their voice. Her favorite part? Lightening the load so her clients can spend less time stressing about posts and more time serving the women who need them most. With a love for storytelling and a knack for making social media feel fun (yes, it’s possible!), Chelsie brings warmth, creativity, and a dose of real-life perspective to every account she manages.